ASDA admits to selling games below cost

UK supermarket chain ASDA’s admitted to selling games below cost price in order to offer “value”.The news comes after indie retailer Chips accused the larger UK chains of “bully boy pricing” tactics.“It might surprise [Chips] and others, but we aren’t making any money on FIFA 10 because the price we have had to pay to […]

12 years ago

Chips headlines

  • "PSPgo will fail miserably," says major UK retailer

    Oh dear. The MD of Chips, UK’s largest independent games chain, has told GI he expects the PSPgo to “fail miserably”.Don McCabe said: “My own personal opinion is that it’s a no-go. I’ve been to a number of presentations to see if there’s anything there and I don’t feel it’ll go anywhere to be honest.“I’m […]

    12 years ago
  • Independent UK retailers call for legislation against superstores

    Independent UK retailers are hopping mad at supermarket stores like Tesco and Asda, which are running specials on FIFA 10 for half its recommended retail price.So mad, that an outcry for legislation to prevent the below cost selling is being shouted.“It’s bully boy pricing really,” Chips MD Don McCabe told “Other countries have laws […]

    12 years ago
  • PSP Go: UK games retailers remain uncertain about stocking the handheld

    Independent retailers Chips and Grainger Games have small expectations for the PSP Go release in UK shops.Both have yet to receive pre-orders for the handheld, and while Grainger plans to offer small quantities of PSP Go, Chips doesn’t see a reason to stock it unless customers specifically ask for it.“From my point of view I’ve […]

    12 years ago
  • Brit retailers: Wii price hike leaves no margin, will affect sales

    As expected, UK retailers have reacted badly to news that Nintendo’s to raise the trade price of Wii in the UK, with one saying the proposed rise will leave no margin on the hardware at all.“It’s very bad,”’s Igor Cipolletta told GI, admitting: “If it’s true that they want to increase it by [at […]

    12 years ago