Tag Archives: females
Wed, Apr 08, 2009 | 23:10 BST
According to a new Nielsen report, the largest demographic in PC gaming is women aged 25 and upwards.
The group accounted for 46.2 percent of all players and 54.6 percent of all gameplay minutes in December 2008.
The most played games on PC are card games from Microsoft, with Solitaire averaging over 17 million players during the month.
Apparently, hardcore games are not a favorite amongst the majority of females, then.
[UPDATE] Looks like Nielsen polled World of Warcraft players for the same report and found that over 428,621 are female. Now we feel bad for making a bit of fun at their expense earlier. Thanks, Shack.
Tue, Oct 14, 2008 | 08:51 BST
Do you have a fanny? Would you like to go “head to head” with other females in a British, men-excluding game tournament? You’re in so much luck.
A “Grl Gmr Tournament” has been announced for the London Games Festival Fringe allowing women to compete in Wii Tennis, Tekken, Unreal Tournament, Kuri Kuri Mix and Mario Kart at the Rocket, on Holloway Road, on October 25.
Press release after the link.
Thu, Feb 07, 2008 | 10:26 GMT
According to this, a survey has shown that 90 percent of a 1,500-strong sample of consumers backed free, ad-supported games, and that 34 percent of those questioned clicked on ads within sample games. The sample was 81 percent female, with the “vast majority” over the age of 30.
“We have been evolving our customer sales model based on user’s feedback since we created in-game streaming video advertising in the PC casual games space in 2006,” said Chris Houtzer, senior director of new media at RealGames, the company behind the findings. “The right mix of advertising in our games gives us greater flexibility in providing advanced game-play options for our customers, sharing in incremental revenue with game developers, and delivering a competitive ROI for advertisers.”