On this week's episode of "Advertising Budgets Gone Wild," we have a nice little slice of total insanity from Activision. But it's a good kind of insanity. Maybe. The basic concept? What if Call of Duty multiplayer was an actual thing? You know, like a paintball match, but with live ammo and enough pyrotechnic work to make Michael Bay shed a few tears, grab his hat, and find something else to hang it on.
Also, famous convicted sex offend-- we mean basketball player Kobe Bryant and comedian Jimmy Kimmel are both in it, because why not? Check out the full thing after the break, courtesy of Advertising Age.