As part of an ill-defined conglomerate that addresses itself as "us" all the time, it's difficult for us to understand the concept of single-player. Apparently, though, human beings - unlike fire-breathing communal news beasts - are able to spend time by themselves, and sometimes enjoy doing so.
Treyarch understands this strange tendency of one-brained beings, and has crafted Call of Duty: Black Ops' single-player campaign accordingly.
Speaking with MTV Multiplayer, Treyarch studio head Mark Lamia declared Black Ops campaign a strictly single-player affair, explaining that co-op will be a separate beast entirely.
"Single-player is the epic, cinematic, seat-of-your-pants thrill ride that you star in," he said. "Then there's multiplayer, when you want to play competitive with your friends and really chisel and hone your skills and do that addictive experience."
"And then co-op is for when you want to have a blast with your friends, just sitting on the couch and having an awesome co-op experience. We're crafting unique co-op modes around that experience, but it is different than what people think."
One of these co-op "modes," of course, allows four players to storm the battlefield and rain down hot lead on everything that moves. Fun? Probably. But not really the best environment for immersing yourself in anything other than a bag of chips and an unending torrent of "your mom" jokes.
As for the other modes, we haven't the foggiest, though MTV's guess that one of them will involve zombies is probably right on the money. Hopefully we'll find out more when E3 rolls around.