PlayStation games boss critical of pre-release PR and broken promises.
Sony's Worldwide Studios boss Shuhei Yoshida has criticised indie darling Hello Games for its bungled promotion of space adventure No Man's Sky.
The highly anticipated title met with heavy criticism on release, with many expecting features - such as multiplayer - that were never included in the final game.
"I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one," Yoshida told Eurogamer.
Murray had, on numerous occasions, stated that players would be able to meet up with each other in-game.
"It wasn't a great PR strategy, because he didn't have a PR person helping him, and in the end he is an indie developer."
Many players who'd bought the game on PS4 and PC kicked off, asking for an unprecidented amount of refunds for the game after release. Despite this, Sony Australia argued that the game did deliver on its day-one promises.
Despite being critical of the marketing, Yoshida stated he personally enjoyed the game, and didn't think the fiasco around its release will harm the PlayStation brand in the long run.
"I am super happy with the game actually, and I'm amazed with the sales the game has gotten, so I'm not the right person to judge if it has 'harmed' the PlayStation brand," he said. "I personally don't think so."