Speaking in an earnings call following the release of Q3 financials last night, Take-Two CEO Ben Feder said that old GTA titles have sold in seven figure units for the quarter.
"More than one million units of previous GTA titles were sold in the third quarter of fiscal 2008 alone," said the exec.
"Based on GTA IV sales to date... we believe the lifetime Grand Theft Auto sales will ultimately track well ahead of any previous Grand Theft Auto titles."
GTA IV, the publisher confirmed last night, has now sold more than 10 million units, and it to be pushed through the Christmas season by a new Rockstar PR and marketing campaign.
Read all the rest of our news from the financial release here.