Mobile is now Activision’s biggest platform thanks to Call of Duty: Mobile, more spin-offs to follow
Call of Duty: Mobile helped bring millions of new people to the franchise, and turn the platform into Activision’s biggest.
Dropping the season pass and loot boxes caused Modern Warfare players to spend more time and money in-game
Call of Duty: Modern Warfare may be missing two components Activision previously relied on to drive profits post-launch, but it’s all the better for it.
Activision is going all-in on reviving its classic IPs.
Activision, to no one’s surprise, is releasing a new premium Call of Duty game later this year.