According to this, Sony's putting a hell of a lot of faith in cutesy user-creator LittleBigPlanet.
"LittleBigPlanet is potentially our biggest Blu-ray release of 2008," said Sony's senior product manager Nick Robinson. "We definitely see it as a triple-A Blu-ray release and will be a full price product."
The title will cost between £44.99 and £49.99 when it's released in September, said Robinson, who also added that a highly restricted beta will be held before the release. Doesn't sound like a demo's likely, though.
"How do you do a Little Big Planet demo? If we put up a level people will just finish it," Robinson said.