If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Fischer: Nintendo not under pressure to offer Wii price cut 

laurentfischer

Speaking to VG247 at E3, Nintendo Europe marketing boss Laurent Fischer has said the firm won't bow to pressure to cut Wii's price this year.

Asked if we'd see any price-cutting from Nintendo in 2010, based on expected cuts from Sony and Microsoft, Fischer replied:

"Actually, we now have a very good proposal for the consumer... It’s an ongoing trend on price activity from the very beginning from our competitors, and we have not moved so much on their moves."

The marketing head said the aim with this round of Nintendo hardware has always been to remain cheapest.

"Whether we’re talking about the handheld side or the console side, we’ve been, from the very beginning, always trying to have the best market price.

"[Sony and Microsoft] had to change their price, of course, as they started at a very high point, but that’s not our case. The starting point is something that differs very much, and put us in a different situation."

Nintendo's last Wii price cut took place in September '09. Since then, the company has been happy to continue at the current price point; and now we know why.

You can read all of out Nintendo conference coverage from E3 here.

About the Author

Joe Anderson avatar

Joe Anderson

Contributor

I am the editor of wonderwallweb.com, a gaming site which provdes the latest gaming news and reviews, as well as competitions and Xbox Live / Playstation Network gaming nights.

Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information

Comments

More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch