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Ubisoft drops Ubidays

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Ubisoft's decided to drop its Ubidays event this year, instead spreading its product reveals over 2009's three major trade events.

“With regards to Ubidays, with the E3 event in the US, the GamesCom in Europe and Tokyo Games Show in Japan, we think that we’ll have great outlets to present our creativity and innovation to a worldwide audience and will therefore reconsider our plans," a Ubi rep told MCV.

"There won’t be a Ubidays this year.”

Ubidays saw Ubisoft's brands shown off to 1,000 journos in Paris last year, and included a Beyond Good & Evil 2 reveal.

Never more. Roll on E3.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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