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Kinect will sell for a profit, says Mattrick

kinext

No loss-leading here.

Kinect will retail at a profit, Don Mattrick, Microsoft’s interactive entertainment boss, has told the New York Times.

The motion device, which is about to be the subject of an advertising campaign that will cost around $500 million, will add to company revenues for every unit sold.

Mattrick told the publication that the first Kinect prototype cost Microsoft $30,000 to build, but 1,000 workers would eventually be involved in the project.

He said that Kinect has cost "hundreds of millions of dollars" to develop, but will retailer with a margin at $150 in the US and £130 in the UK.

Microsoft’s confirmed that Kinect’s “launch portfolio” consists of 17 titles in the US and 19 in Europe.

Kinect launches on November 4 in the US and November 10 in Europe.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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