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Future "experimenting" with charged online games content

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Future's confirmed it's planning on charging for web content, and is already dipping its toe in the water.

"We're experimenting in small places right across the portfolio, because we don't have the answer yet," said CEO Stevie Spring in an interview with Brand Republic. "Our strategy online is do and learn. We're learning as we go along."

The exec added: "When you come to our content and the reason that we can charge an average of five pounds for a magazine is that we do very nice, very must-have, very special content, and if anybody is going to pay for anything they are more likely to pay for that. That's why we use the word prosumer, it's much closer to business-to-business."

So. We're going to start charging a quid a day for VG247 starting next week. You're all up for that; right?

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Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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