Far Cry 3 will forefront the tense dissonance between typical gaming narratives - goodies versus baddies - and the reprehensible behaviour required by gameplay.
Speaking to CVG, producer Dan Hay denied main character Jason will turn out to be antagonist Vaas all along - alá Fight Club - but said the player will come to see the parallels.
"When you start to look at Vaas and other characters, and you start to see similarities between them and what you're doing, that's when the inner conflict starts," he said.
"The conflict starts when the island has exacted its pound of flesh from you. You see it when you start getting those tattoos, which tell a bunch of stories about what you've seen and how you've played the game. And you look at them and start to see more similarities between the person or people that you hate, than the person you were at the beginning."
Far Cry 3 hits PC, PlayStation 3 and Xbox 360 in November.