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Reach to be MS's biggest marketing spend ever


Microsoft's has told Advertising Age it will go OTT with its Halo: Reach marketing spend, promising it to be the biggest ever for one of its games.

Global product manager Michael Stout didn't give exact figures, but Halo 3's launch spend was $6.5 million back in September 2007.

Plans for the Bungie shooter's advertising include 300 million Mountain Dews, 30 million bags of Doritos, a UFC sponsorship, live action TV spots and a robot in San Francisco.

Halo: Reach launches worldwide on September 14 for 360.

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