Whatever the clock says in your location, it's time to go play some Dead Space 2 multiplayer. Producer Steve Papoutsis is online right now, promising to hand out rewards to anyone who manages to take him down.
Just moments ago, Papoutsis tweeted:
"On as leveluptime in DS2 MP. Come get something special if you kill me."
An earlier tweet suggests the challenge is restricted to Xbox Live players.
Against-the-dev multiplayer events for Dead Space 2 players had been confirmed by Visceral's Shereif Fattouh, but the lack of forewarning suggests Papoutsis organised this one on the spur of the moment.
[Update] The event concluded as the Superbowl resumed after the halftime show, with Papoutsis confirming the item won by lucky fraggers was a yellow urban camo viral suit, and adding that one of the Visceral team was hosting their own multiplayer giveaway the same thing on the PlayStation Network.