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Aliens: Colonial Marines may cost Sega a $1.25 million settlement

Aliens: Colonial Marines publisher Sega has offered to pony up $1.25 million in response to claims it is guilty of false advertising.


Aliens: Colonial Marines released in 2013 and disappointed many fans; the game didn't look or play the way pre-release demos did, or the way trailers and promotional footage made it seem to.

Sega has already admitted its marketing was "misleading", which was probably not a great start in fending off a later class-action lawsuit accusing the publisher of false advertising.

When the suit was first filed Gearbox called it "frivolous", and has recently moved to have itself dismissed from the suit on the grounds that Sega was responsible for all marketing.

Sega has not emulated it, proposing instead to pay out $1.25 million to settle the action - although it has denied wrongdoing, the publisher wants to avoid the costs of litigation.

According to Polygon, drawing on court documents, the settlement would protect Sega from all future litigation on the subject - but Gearbox could still be in for trouble.

Eligible customers will be able to make a claim and take a slice of about $740,000 set aside for the purpose. The amount each will receive depends on how many claims are filed, and regardless of the claims filed Sega will hand over the full amount.

The court is expected to approve the settlement plan by September 17.

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Aliens: Colonial Marines

PS3, Xbox 360, Nintendo Wii U, PC

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About the Author
Brenna Hillier avatar

Brenna Hillier


Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.