Speaking to the BBC, EA's Will Wright said he believes that Spore - released today - will be a turning point for games in general.
"Spore will change the way people look at games forever and change hopefully the perception people have of their own creativity," he said.
Wright added: "We see the players make and share content and we see the player as a co-developer. People are still getting used to the fact that they are creators as well as consumers and we see this in how people pick their own TV shows or their own music."
More through there.