If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Ubisoft: Avatar could be the next Harry Potter

avatar1

Ubisoft marketing boss Murray Pannell is just a teensy bit excited about the upcoming game based on James Cameron's Avatar. He's even gone and mentioned he-who's-become-a-household-name, Harry Potter, alongside Cameron's untested opus.

“Avatar looks set to be a world-changing kind of cinema given its pedigree and elements like the 3D,” Pannell told MCV.

“It reminds me of my experience at EA, working on the original Harry Potter game – which was an incredible entertainment phenomenon."

“Avatar has movie director James Cameron, and Potter also had one person ultimately in charge – JK Rowling, who everyone was terrified of disappointing. That can give you real focus,” he added.

Inspiring. More through the link.

Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information

Comments

More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch