Ubisoft marketing boss Murray Pannell is just a teensy bit excited about the upcoming game based on James Cameron's Avatar. He's even gone and mentioned he-who's-become-a-household-name, Harry Potter, alongside Cameron's untested opus.
“Avatar looks set to be a world-changing kind of cinema given its pedigree and elements like the 3D,” Pannell told MCV.
“It reminds me of my experience at EA, working on the original Harry Potter game – which was an incredible entertainment phenomenon."
“Avatar has movie director James Cameron, and Potter also had one person ultimately in charge – JK Rowling, who everyone was terrified of disappointing. That can give you real focus,” he added.
Inspiring. More through the link.