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'THQ could have survived in future, digitally-focused industry': Rubin laments

THQ has almost been sold off entirely, with its back-catalogue expected to shift in coming weeks. In a new interview, former THQ boss Jason Rubin has explained why, had it been a few years later, the publisher would have had a greater chance of survival, thanks to the increased profitability of digital business models.

Speaking with Game Informer, Rubin explained his vision of the games industry's future, “I believe that in the near future, digital distribution and alternate business models will bring a greater percentage of dollars spent on games back to the publisher/developer.

“Based on that change, in a few years, a THQ would be able to survive, and larger publishers will be even more profitable. But the next few years of transition are going to be incredibly challenging for all triple-A game companies.

“Clearlake was to provide the capital to bridge THQ to that eventuality. Time will tell if I am right, but unfortunately I will not be able to prove the idea with THQ.”

He's not wrong. it's getting harder for some developers to hold on to their cash, but digital helps them retain profits typically taken by pre-owned and brick and mortar stores. In fact I had a big rant about the wrong way for publishers to squeeze us for pennies this morning. Check out my ramblings here.

Thanks MCV.

About the Author

Dave Cook avatar

Dave Cook


Living in Edinburgh, Scotland. Writing a game called Jettison and a book called Seventh Circle. Loves spicy food.

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