Sony's E3 press conference will take place on June 15, the company said today.
The event will be held at the Shrine Audutorium from 11:30am PST. That's 7:30pm BST and 8:30pm CET, as seen here in the invite sent out to press.
Last year's event saw formal reveals of Gran Turismo 5, Team ICO's Last Guardian, the gigaton that was Final Fantasy XIV and the debut of ModNation Racers, as well as "the worst kept secret of E3" last year, according to Sony's Kaz Hirai, PSP go.
The news arrives after Microsoft confirmed it's set to hold its press conference on June 14 at the Wiltern Theater: a day after holding a special Natal-only event at the USC Galen Center on June 13.
Nintendo hasn't formally announced the date for its press conference yet, but is expected to be the same day as Sony's, June 15.