PS4 pre-orders have overtaken Xbox One in the Amazon UK charts. The retailer has confirmed that last night's Sony conference seems to have turned the tide of battle.
MCV reports that while Microsoft was leading yesterday by 2.8%, a string of tweets out of Amazon suggests the tables have flipped like some sort of beached fish, leaving PS4 at top, PS3 romp The Last of Us in second and Xbox One pre-orders in third.
We're waiting on actual concrete numbers before getting too excited, but something seems to have shifted over in next-gen console land. Xbox One is currently priced at $499 / £429, while PS4 comes in at $399 / £349.
Speaking of which, get our round-ups of both E3 2013 conferences here: