Speaking to GI, Xbox Europe boss Chris Lewis has allayed fears that original Microsoft IP will get bitten by general disaster in the macro-economy.
We'll let Chris do the talking:
"I think you'll see some [IP under threat], yes - but I also think, and I can only really speak with authority about our own games development work, be very confident we'll continue to innovate, and focus on exciting IP for the future," he said.
"Be very confident that we see that ultimately as central to our ability to continue to be successful, because I think if you batten down the hatches and simply work where you know you're already strong, that doesn't give you the future growth that we're all hungry for.
"I think all the big, mature companies are thinking that way - because if we're in the eye of the storm right now in terms of the economic situation, then clearly we'll come out. We will come out of this situation, people will start spending money again, banks will start issuing credit in a slightly more flexible way and we'll come out of it.
"The healthy companies will be the ones that have invested sufficiently during that phase that they've got exciting IP and innovative things happening for when that recovery starts to happen. I don't know when that is... I'd love to know, but I tend to think very positively about the opportunities that it subsequently creates."
You go, Mr Lewis. More through the link.