The Daily Mail has claimed "parents" are "horrified" by Sega's MadWorld, saying it "will dramatically transform Wii's image".
John Beyer, director of "decency" pressure group Mediawatch-uk, told the paper, "This game sounds very unsavoury."
We're assuming this means he hasn't even seen it.
"I hope the British Board of Film Classification will view this with concern and decide it should not be granted a classification.
"Without that it cannot be marketed in Britain. What the rest of world does is up to them.
"We need to ensure that modern and civilized values take priority rather than killing and maiming people.
"It seems a shame that the game's manufacturer have decided to exclusively release this game on the Wii.
"I believe it will spoil the family fun image of the Wii."
Hilarious. More rambling madness through the link.