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Kotick 'bluffing' on billion dollar WoW claim, says former EA man

Lars Buttler, formerly the VP of for global online at EA and currently the CEO and co-founder of Trion World Network, has called out Activision boss Bobby Kotick on his assertion this week that it'd take a billion dollars to compete with WoW.

"Nice try Mr. Kotick. We understand that Activision has to defend its merger and scare competition - but I have to call his bluff," Buttler said. We couldn't be more impressed with what Blizzard has started but WoW is just the beginning; it's pretty wild to suggest that there's only one team that could ever realize the potential of the connected era - and that there's no one out there that can deliver, no matter what the investment."

Words of Warcraft. We kill ourselves. Really.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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