If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

EA Sports wants to be a household name on par with Nike, ESPN


Peter Moore has told M16 that he wants EA Sports on par with other brands like Nike and ESPN.

Moore's grandiose plan is based on "personal access to the emotion of sports," he said. Gaming is changing, and therefore he feels it's a good time to explore other forms of brand-usage never tried by the firm's marketing team, like free-to-play and social networking.

He added that EA needs to appeal to a different consumer for such marketing to succeed, while still appealing to the core.

More through there.

About the Author

Stephany Nunneley avatar

Stephany Nunneley

News Editor

Half-blind/half-dyslexic, bad typist, wine enthusiast, humanitarian, intellectual savant, idiot savior, lover of all things nonsensical, animal hoarder and highly sarcastic.

Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information


More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch