Turbine's Adam Mersky has revealed that the early-access launch of Dungeons & Dragons Online Unlimited was a success.
So far available in the US only, the MMO "turns regular subscribers into VIP members", providing access to all game content and a monthly "Turbine Point Allowance".
"They all got a ton of points for being loyal subscribers, for being in the beta," Merskey told Kotaku. "We weren't really expecting a ton of sales - they had no incentive to. They already had access to all of the content as VIP subscribers, and we just gave them a butt-load of Points.
"They've gone through their points, and we've already sold millions more Turbine points, and we've not even opened up the world to the public yet. The hottest selling items are the new Favored Soul class, which is unlockable in-game, but all of our subs just went ahead and spent points on it, unlocked it, and they're playing it right now."
Unlimited goes live in North America tomorrow, with a European date still to be set.