Pokemon Go has already made over $14 million – report

By Sherif Saed, Tuesday, 12 July 2016 12:47 GMT

Pokemon Go has already made big money, and it’s not even officially out in some parts of the world yet.

pokemon go

Unless you’ve been in a coma for the past couple of days, there’s no way you could’ve missed Pokemon Go’s release, and the subsequent fervour that players everywhere have shown.

The augmented reality game has already climbed to the top of the iOS charts, and pushed Nintendo shares to highs the company hasn’t seen since the 80s.

But there’s more. According to SuperData, a company that tracks digital revenues, Pokemon Go has already brought in over $14.04 million across iOS and Android since release. The game is already ahead of any mobile title in the franchise, and has overtaken Pokemon Shuffle Mobile’s $14.03 figure, which it has earned since August, 2015.

“The initial audience response is more telling of the increasingly lethargic mobile games market: with its growth slowing, it takes an established franchise like Pokémon for the numbers to suddenly, and likely briefly, flutter before reestablishing its previous equilibrium,” SuperData CEO Joost van Dreunen said in a note.

“Given the current of user acquisition in the mobile games market on iOS ($4.01 in May 2016, up 2.3% YoY) and Android ($3.40, 3% YoY), many industry participants seek to leverage established franchises and brands to offset marketing expense.

“What will be critical is the coming period: can Pokemon Go! keep its momentum and cultivate a loyal following? Just like every other mobile game it will have to face the retention figures after 7, 30, and 90 days. Chances are we are looking at the mobile games’ equivalent of a summer hit song rather than a revolution in the mobile game monarchy.”

Further, according to SimilarWeb, Pokemon Go has been installed on over 5 percent of Android devices in the US just two days after launch. Over 60 of said installs also brought in massive amounts of daily use, putting it ahead of Twitter.

Make sure to give our beginner’s guide, if you decide to download it.

Thanks, GamesIndustry.

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