YouTuber PewDiePie has passed 30 million subscribers - and switched off comments on his videos.
In a recent video he explained that the decision was down to the sheer amount of spam and provocation, making it impossible to communicate effectively with his audience.
"I'm not trying to offend you bros who show a lot of support and I appreciate it but I don't see it," he said.
"It's basically my main way to communicate with you. I go to the comments and it's mainly spam, it's people self advertising, it's people trying to provoke… just to all this stuff that to me, it doesn't mean anything. I don't care about it, I don't want to see it."
"I'm just sick of it. I'm going to turn the comments off forever, they're not coming back."
Sounds pretty final to us.