Square Enix Holdings senior executive officer Koji Taguchi wasn't too impressed by the show the content the Japanese arm of the publisher put up at E3 this year, he's admitted.
He tweeted his thoughts which revealed that, according to him, it was only because of its merger with Eidos, which had games like Tomb Raider, Hitman: Absolution and Deus Ex: Human Revolution on the showfloor, that the company was able to spare its blushes at the event.
"Because we merged with Eidos and had games like Tomb Raider, Deus and Hitman, as a company we were able to keep face."
He said that the publisher's decline in quality regarding development of its Japanese titles was almost humiliating, and he thought that it was a really weak show they put together which made him think hard about how it could rectify it.
"But the decline in Japanese titles was almost humiliating. This has been a week where I worried daily about how we can fix this."
Square Enix had titles like Final Fantasy XIII-2 on the showfloor, which are being made entirely in Japan.
Taguchi isn't worried without reason. Only last month, the company had announced that it found its sales down 35 percent for the year to ¥12 billion ($148 million/£90.6 million).