Sony wants E3 to focus on the "pure story" of games, and save hardware announcements for a better time.
Sony explains why the PlayStation Neo isn't at E3
Since everybody knows Sony is producing the high-resolution, VR-friendly PlayStation Neo, it raises a natural question - why not reveal it at E3? Especially considering Microsoft made waves with announcements for the Xbox One S and Project Scorpio on Monday. According to Sony's global head of marketing and sales Jim Ryan, it's simply because they want to focus on games and announce Neo when the time is right.
"We had such a strong and, I’d say, pure story about games,” Ryan said. “I think it is a legitimate comment - about only just getting going on the games side of things on PS4. I think that needed to be addressed and by focusing exclusively on the games last night, hopefully we have laid that to bogey to rest.
"We did disclose some high level principles ... for the thing we call codename Neo. In terms of the very public articulation of it on a stage, we really want to be ready and be able to demonstrate it properly and all of that. So we will do that when we are ready, when we can show it properly."
Previous reports on the PlayStation Neo suggested it would be released by September, but as Ryan says, we'll know more when Sony's willing to share it.
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