We just spent the last half an hour with EA Sports president Peter Moore at the Ark in Hammersmith, London.
We can't tell you what he said just yet, but suffice it to say he gave megaton aplenty.
We'll start dishing out news from the chat next Thursday.
In addition, we spent all day yesterday interviewing EA developers on pretty much every announced upcoming title from the publisher, but coverage is under a string of embargoes that runs for the next couple of weeks.
As this as they lift, it's all yours.