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Ninja Theory: Exclusivity can override other aspects of development


Ninja Theory co-founder Tameem Antoniades has told Eurogamer that while making Heavenly Sword, the development team felt caught in the middle of the console war.

Antoniades said that the situation was both "draining" and "unfair".

"When you are exclusive, sometimes the pressure to demonstrate technology can override other aspects of game development," he said. "Being involved in one side of a format war as if it's the machines that make great games can also be draining.

"You get a lot of attention as an exclusive developer which is great, but on the flip side there was a lot of anti-Sony feeling going on which I felt was unfairly being directed at our team."

Currently, the developer is at work on multiplatform title Enslaved, which has a post-apocalyptic setting. Antoniades calls the move to multiplatform "comfortable" as the team can now focus on just "building as compelling a game as we can".

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