If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

New Sony patent details a method to interrupt games with ads

A new patent filed by Sony Computer Entertainment America details software designed to interrupt the gameplay sessions of users with advertisements.

Spotted by an eagle-eyed user on NeoGAF, the patent was filed back in July 2011 by SCEA and is given the catchy title "Advertisement Scheme for use with interactive content."

What the patent does in a nutshell is warn the player that the game is about to be interrupted and then introduces the advert. Once the advert is over - the example Sony puts forward is an ad for a brand of soda - there's a momentary pause before gameplay begins again.

The patent also mentions a method of potentially rewinding the game once the advert is over, presumably in case the warning that the ad was incoming distracted you from a vital segment. That's probably wise as I for one I can't imagine surviving the intense rush of anger after losing all my souls in Dark Souls thanks to such a message distracting me without a feature to undo the damage.

Eurogamer points out that the patent is an expansion on a one based around similar ideas filed in 2006. Only time will tell if anything real will come of this.

About the Author

Alex Donaldson avatar

Alex Donaldson

Assistant Editor

Alex started out his career in the games media as an over-eager kid working on fan sites, and now has decades of experience. He's the resident expert on esoteric matters like Pokemon Go, hardware, Japanese RPGs and fighting games, and outside of VG247 he's the co-founder of genre-dedicated outlet RPG Site. He also collects original arcade machines, Lego, and considers himself a whiskey buff.

Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information

More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch