Mojang boss and indie ambassador Markus "Notch" Persson finds digital distribution a bit of a two-edged sword.
Speaking to Gamespot at the BAFTAs, Persson said he had mixed feelings on GAME's situation.
"I think it's is an unfortunate side effect of digital distribution, and I think digital distribution is saving gaming," he said.
"So I'm kind of torn. I think it's very sad, but I think it's also very fun. So it's hard to be happy or sad about it."
Digitally distributed games, on the other hand, are going great guns despite their refusal to stick to the traditional triple-A formula so loved by high street chains; Minecraft has brought in $80 million.