Announced last night during Sony's gamescom presser was its intention to bring ITV Player to the UK, while giving more details on video streaming service MUBI.
Both were one of many multimedia features mentioned during the conference, with news PlayTV would also be updated, to include Play TV Live Chat, which will include Facebook integration and the ability to "recommend, share, and discover TV."
The main additions though were surely that of ITV Player hitting the UK and similar services for other areas of Europe such as Yahoo Plus7 in Australia, YLE in Finland and others for Holland, Spain and German.
Finally Sony provided more details on MUBI, a streaming film service with a select library of film "where quality is key."
MUBI will include a forum for film fans, with community features and a social network, allowing fans to rate films, become a fan, discuss and watch trailers.
The service will include independent film and foreign films, as well as providing old as well as new masterpieces.
Mubi will be available in 18 countries from October.
No dates yet for the other services.