Microsoft executive Phil Harrison has said despite the various non-gaming relating content being added to Xbox 360, the firm is not casting gamers aside.
Speaking with Edge, Harrison said game consumption on the console "is going up," along with entertainment, but the later is "now higher than games," despite the later's growth.
"I have no concerns about what that means for gamers, whether they're core gamers or casual gamers or somewhere in between," he said. "This E3, we have announced that our top five franchises are all returning on Xbox 360 within the next 12 months, and I don't know of many times in a platform's history when that has happened, whether on Xbox or any other console.
"Halo, Gears of War, Forza, Fable and Dance Central, all returning in a bigger, better way. I think gamers are going to be pretty well-catered for."