Sony's PS4 showing last night "stepped up to the plate" following Microsoft's Xbox One conference hours earlier. That's the opinion of retailer Game, which is now accepting £20 pre-order fees for Sony's £349 console.
In a statement sent to VG247 this morning, a Game spokesperson wrote, "After Microsoft's opening conference everyone wanted to know how Sony would respond - and they definitely stepped up to the plate. With a 2013 release date and a price tag of £349, gamers know what to expect - and we're very excited for the launch this side of Christmas.
"Sony's messages were loud and clear: you can trade in games at retail, share your games with friends, and no need for an always-on connection. More great news for current Sony fans was that existing memberships for PlayStation Plus will continue from PlayStation 3 to PlayStation 4."
The retailer is also keen on GaiKai cloud gaming services and the string of new exclusives heading to PS4 including The Order: 1886 and multi-format releases like Destiny.
Should you wish to now order a PS4 via Game you can do so here.
Meanwhile you can get all of the news and trailers from Sony's pre-E3 conference last night here.