Free apps and games on Zune HD require you to view an advert first
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Zune HD's free apps require you to view interstitial advertisements before using.
According to Ars Technica, one of the games called Goo Splat has a Kia Soul avert that plays while you wait 17 seconds for the game to load.
The Chess application also includes a video ad for the vehicle, and makes you sit through 30 seconds of it while the app boots up.
For now - if ever- there is not an option to skip the promotional material.
Just so you know. Free app on Zune equals sitting through and advert first.
Via Joystiq.