Nintendo of America boss Reggis Fils-Aime has said the Wii U is graphically superior to other current-gen systems.
Speaking to CNN, Fils-Aime defended the Wii U against claims that its specs are on par with the PlayStation 3 and Xbox 360.
"The specs are quite different than the competitive systems; much more graphically intensive," he said.
"If you do a side-by-side comparison you would see that third-party games like Call of Duty look dramatically better on our system."
Asked what Nintendo would do when Microsoft and Sony release more powerful next-generation hardware, Fils-Aime was dismissive.
"In terms of what competition's going to do in the future: we'll see. We know based on our own development this two screen experience really is the next innovation that consumers are gravitating to," he said.
"It's selling extremely well here in the Americas. Already stocks are quite low in the marketplace; we're rapidly replenishing. So for us, certainly the consumer's deciding that the innovation is well worth their investment."
Nintendo has been justified in this approach before; the low-powered but technically innovative Wii and DS both went gangbusters, outstripping rivals to become the best-selling consoles in their class and generation.
See the full interview below.