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Euro 360 boss: "Time is right" to drop Pro


European Xbox 360 head Chris Lewis has told GI that the 360 Pro pack's been discontinued due to a need to "clarify" the machine's SKU-base.

"We felt that the time is right and there's been a demand to clarify our SKUs and our offerings to the consumers," he said, speaking after the announcement this morning of 360 hardware reshuffle in both the US and Europe this morning.

"We continue to offer an entry console in the Arcade unit and, now we've lowered the price of the Xbox 360 Elite, we're confident we're offering a premium gaming experience at a very competitive price."

It was confirmed today that the Pro SKU would be dropped in favour of a set-up featuring a more expensive Arcade and cheaper Elite.

There's a full interview through the link.

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