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ESA: E3's 90 percent sold out

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ESA said today that 90 percent of E3 2009's floorspace has sold through.

More than 100 companies are attending the LA Convention Center show this year, which takes place from June 2-4.

"If you have a career in games or just love to play them, get out your calendar and circle the first week of June," said EA comms boss Jeff Brown.

"The E3 Expo is bigger and better this year and for EA, the expanded format means we'll have more demos, announcements, promotions and blockbuster games than ever before."

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