Peter Moore, president of EA Sports, is set to keynote the 2011 GameSupply Summit in Burbank, California, with a presentation titled "Digital Play - What's the Future" - a topic the success of EA's Online Pass system no doubt qualifies the man to speak on.
IndustryGamers reports that Moore's speech will focus on how to turn digital games into money-makers.
Moore will comment on the future of retail as the games industry adopts digital distribution, as well as various methods of making games pay - free to play, micro-transactions, and subscription models.
GameSupply Conference Chairman Devendra Mishra described Moore as "one of the most dynamic and successful executives in the video game industry today".
The summit, which is scheduled for February 2, is a collaborative effort of the Entertainment Merchants Association and the Media & Entertainment Services Alliance.