Ever wanted to know how and why many journalists fly out to a big pre-E3 event like Capcom's Captivate? Wonder no more.
Area 5's put up a video chat with Capcom US PR Melody Pfeiffer, who gives the site an opinion on paid-for press trips, editorial integrity and more.
It's a good watch, so hit play.
Be sure to invite us to Captivate next year, Capcom: we'll even say Dead Rising 2 is the best game ever, innit. We don't do reviews, but it's a 50/40, if you know what we mean.