Nintendo turned down opportunity to partner with Activision on Skylanders Spyro’s Adventure

Wednesday, 16th April 2014 21:45 GMT By Stephany Nunneley

Nintendo turned down the opportunity to partner with Activision on Skylanders Spyro’s Adventure, according to a Toys for Bob feature on Polygon.


In the article via IGN, it states Toys for Bob met with Nintendo of America and showed the company an early version of the toys coming to life video game.

“They spent a long time looking and looking,” said Toys for Bob co-founder Paul Reiche. “They were just like ‘we have never seen anything like this before.’ I’ve always wondered about the full meaning of that comment [laughs].”

Reiche said a limited co-marketing deal was reached, but he was unsure why Nintendo didn’t want to fully partner with Activision on creating a Wii-exclusive title.

“We have no idea why. Clearly, they have got properties well suited to this world. Why it is that they didn’t rush in here will probably haunt them for the rest of their days,” he said. “Nintendo could have kicked Disney [Infinity's] ass. If I was running Nintendo I would have jumped on this.”

Activision is hosting an event in New York on April 23 where it’s believed a new game in the Skylanders franchise will be revealed.

The final Skylanders: Swap Force character, Doom Stone, will also be released at that time. Activision will be handing 500 fans their very own Doom Stone during the event.



  1. Dragon

    Because Iwata.
    Please understand.

    #1 5 months ago
  2. Dragon

    They cannot do this by themselves, judging by how there is no ninty in this field, and neither would they partner up with anybody. I wonder if Ninty board meetings are just people coming with 3DSes, playing pokemon with each other, and going out.
    And to think that Iwata gets paid to make these decisions…

    #2 5 months ago
  3. Legendaryboss

    “but he was unsure why Nintendo didn’t want to fully partner with Activision on creating a Wii-exclusive title.”

    Because of Nintendo’s lovely little bubble. Its a lovely place to be, shut off from reality, wild imagination. Wait? Why is this a bad thing?

    Oh right, the working solo part/missing opportunities, they can’t carry two platforms by themselves. This is a question mark move, considering Nintendo have been keen to do collaborations such as Hyrule Warriors with Tecmo Koei. Granted that collaboration wasn’t something i was keen on, due to fixation of certain franchises.

    #3 5 months ago
  4. tezzer1985

    Not surprised, I’m still a bit shocked as to why Nintendo, haven’t done the same with Pokemon, just letting Activision & Disney take the market share

    #4 5 months ago
  5. melonbuster1

    @tezzer1985 yes!! They are truly stupid

    #5 5 months ago
  6. POOhead

    Probs cause nintendo looked acts history og games and realised there other games apart from cod are rushed and play like shit

    #6 5 months ago
  7. The_Red

    On one hand, I don’t think anybody expected Skylanders to be this successful.
    On the other hand, having an exclusive Skylanders with marketing budgets of Acti and Nintendo combined on platforms that suit these games better than PS360, it’s a shame that Nintendo turned them down.

    NOA’s reduced power… Iwata… Miyamoto…

    #7 5 months ago
  8. polygem

    not doing the skylanders deal was great. that´s actually what makes nintendo so unique in the gaming business. they think long term. skylanders would have hurt them more in the long run than it would have helped. that´s what many people just do not seem to understand. nintendo are very very careful about their ips and that´s a good thing. they do not rush into short term cash ins…most of the time. i love that.

    #8 5 months ago

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