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Ubisoft CEO adds voice to call for digital sales transparency

Friday, 28th June 2013 00:46 GMT By Brenna Hillier

Ubisoft CEO Yves Guillemot has said everybody will benefit if digital sales figures are made public.

While speaking with GamesIndustry, Guillemot touched on recent comments from ESA boss Michael Gallagher suggesting digital sales transparency would give the industry a boost.

“[Digital sales transparency] gives all the industry better visibility on what’s happening. And not just the industry, but all the supporters of the industry and the financial community, as well,” Guillemot said.

“So we need to have more information to help the industry continue to grow.”

Currently, most information on the financial health of the industry is gleaned from analysts and the NPD’s monthly sales reports, neither of which have much information to share on digital sales, painting a gloomy picture of near-constant sales declines. Publisher tend not to go into specifics when they release quarterly reports, either, but Guillemot said it’s time to break that habit.

“When you can, you keep all your secrets. Everybody feels that if the other guys knew where they were getting their money from, competitors would jump on that. Which is true,” he conceded.

“But what we’ve seen is that very often, if you receive as much information as you give, it’s not negative.”

As if to get the ball rolling, Guillemot revealed that far Cry 3: Blood Dragon sold 500,000 copies in its first two months and increased sales of Far Cry 3.

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4 Comments

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  1. nimrod123

    says the man for the company thats uses said covering up to justify calling all pc gamers pirates…

    IF PC Games Piracy really was 90%, then that’s like saying the real PC Unit volumes should be 2.4 billion units, if you include said pirates

    #1 10 months ago
  2. zme-ul

    why isn’t he the one to make the 1st step and make public all the digital sales figures???

    #2 10 months ago
  3. Brenna Hillier

    Updated with Far Cry 3: Blood Dragon’s sales figures, which i forgot to include.

    #3 10 months ago
  4. TheBlackHole

    This argument is such BS. All he’s saying is:

    “we want to know how many copies everyone else is selling on Steam”
    Also,

    ““When you can, you keep all your secrets. Everybody feels that if the other guys knew where they were getting their money from, competitors would jump on that. Which is true,” he conceded.”

    So what’s his point?

    #4 10 months ago