Skylanders Spyro's Adventure will be "first-ever cross-platform gameplay experience," says Activision

Activision has announced Skylanders Spyro's Adventure will will be "first-ever cross-platform gameplay experience" across 3DS, PC, PS3, Wii, Xbox 360, and a variety of mobile devices as well as through the web.

Using what the firm calls the game's "Portal of Power", players will bring their Skylanders interaction figures to life inside the game on any platform, and Skylander remembers skill advancements and level-ups, allowing players to take their Skylanders to play on any of the other platforms.

"Imagine a kid taking his Skylanders toy and bringing it to life on his Xbox 360 one day, then bringing it to life on his friend's PS3 the next day, then bringing it to life inside his 3DS and playing it in the back of his parents' car the next day, then bringing it to life on the web the day after that, all the while, building his character's strength and powers across all of those platforms," said Eric Hirshberg, CEO of Activision Publishing.

"It brings the physical and virtual worlds of play together in a whole new way."

Skylanders Spyro's Adventure, as previously reported, lets kids take on the role of a Portal Master who can control over 30 different characters, including Spyro. Each is a protector of Skylands, a "mysterious world which has been taken over by a sinister Portal Master known as Kaos; a powerful enemy that has frozen the Skylanders as toys and banished them to Earth."

The toy/game combo will be present at E3 this week, and is expected to hit retail later this year.