It looks as though Virgin Gaming has entered into a partnership with Toronto based WorldGaming.com, despite Branson's venture not being formally announced yet.
WorldGaming is "an online service in which PS3 and Xbox 360 gamers can compete with each other and in online tournaments to win cash prizes", according to MC.
The ad states that the tournament is set to go live Tuesday, June 15 and offers prizes in the way of PSPgo systems, Sony Bravia televisions and a trip to Las Vegas. There's even a website holder for it.
Get more through the links.