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GDC: IGN launches Direct2Game

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IGN's launched Direct2Game, an e-commerce solution that will allow developers and publishers to sell add-on content through in-game stores. The service will feature stuff like instant messaging, friend lists and matchmaking capabilities, as well as being able to sell direct to gamers.

The press release says Direct2Game's launched. Read the full thing after the link.

GameSpy Technology Launches New In-Game Commerce Engine, Direct2Game

New Commerce Service Will Enable Publishers to Build In-Game Stores and Allow Gamers to Purchase Add-On Content From Within Games

BRISBANE, Calif. – February 19, 2008 – IGN Entertainment’s GameSpy, a leader in multiplayer and online gaming technology, today announced the launch of Direct2Game, a new in-game commerce service that will allow publishers and developers to create and manage in-game storefronts, selling and delivering add-on content directly to gamers. Building on the successful foundation of IGN’s Direct2Drive, a leader in the digital distribution of games, GameSpy now offers developers a one-stop service to create new revenue streams and expand the range of content available to consumers.

Direct2Game’s service will enable gamers to purchase and download add-on content, such as maps, mods, expansions, sequels, and soundtracks. The service will also give developers access to a robust catalog of program interfaces, empowering them to create in-game “storefronts” to market their products. GameSpy will also provide full digital rights management (DRM), billing, and customer support to Direct2Game developers, backing innovations in videogame technology with a high level of client support.

“With the launch of our Direct2Game commerce service, GameSpy is now bridging its dual heritage in digital distribution and in-game technology, opening up new revenue streams and business models for publishers and developers,” said Jamie Berger, senior vice president of consumer products and technology for IGN Entertainment. “This new service further demonstrates our commitment to publishers and developers who want to directly offer new content and experiences to their valuable core fans.”

In addition to Direct2Game, GameSpy continues to be a leader in multiplayer and online gaming. The company’s suite of high-end technology enhancements enables videogame developers to build community experiences that transcend the barrier between in-game and out-of-game environments. Core features like instant messaging, friend rosters, and advanced matchmaking capabilities offer developers a turnkey toolset for constructing dynamic communities around their games. In addition to these community elements, GameSpy also provides tools for developers to build extensive player profiles, ranking systems and in-game voice applications. GameSpy technology is featured in more than 500 titles and the company most recently partnered with Epic Games to integrate GameSpy multiplayer technology into Epic’s Unreal 3 game engine. This partnership powers the recently-released Unreal Tournament 3 on both the PC and PLAYSTATION®3 platforms.

About GameSpy
GameSpy, a division of IGN Entertainment, is the leader in multiplayer gaming technology. Utilized by each of world's top ten publishers, GameSpy's technology is accessible on eight different platforms and featured in more than 500 current titles. With more than 19 million registered users, GameSpy has the tools, expertise and ingenuity to help connect gamers, induce competition, foster community and create new commerce opportunities. IGN Entertainment is a unit of Fox Interactive Media.

About IGN Entertainment
IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 30 million unique users worldwide in the month of December 2007, according to Internet audience measurement firm comScore Media Metrix. IGN's network of videogame-related properties (, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the Web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

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