And when we say respond, we don't typically mean in the usual way.
EA's responded to an ESRB rating from last week of Battlefield 3, which cites that players will be able to "shoot police officers to complete a mission objective."
Speaking to Eurogamer in a statement, it said this: "I don't think you understand the gravity of the situation. For God's sake, there is a nuke in Paris! Millions of lives are at stake!!"
Never heard that line in an email before.
The option to shoot police officers will go against comments made by series producer Patrick Bach back in August.
"If you put the player in front of a choice where they can do good things or bad things, they will do bad things, go dark side – because people think it’s cool to be naughty, they won’t be caught," he said as part of a visit to DICE from Rock, Paper Shotgun, VG247 and Eurogamer.
"In a game where it’s more authentic, when you have a gun in your hand and a child in front of you what would happen? Well the player would probably shoot that child."
Battlefield 3 launches on October 25 in the US and October 28 in the UK for PS3, 360 and PC.