Save 35% on a VG247 yearly subscription this Black Friday!

If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Communities double a game's lifespan - study

Research conducted by Raptr suggests gamers tend to hang around twice as long for developers who actively engage with their player base.

As reported by Polygon, Raptr found that things like in-game community events, user-generated content and modding tools, tournaments, live streaming and loyalty programs keep punters interested in particular games for up to twice as long.

Portal 2, League of Legens and ArmA 2 were listed as exemplary community-as-a-service games.

"If you take a community-as-a-service approach, the focus is on creating a relationship with a player over time, but getting a game in front of a user is the beginning of that. When approached in the right way, the model contributes to the success of the business, and feels like a good will gesture for gamers," Raptr CEO Dennis Fong said.

"In order to do this properly, companies need to provide services to the player that build trust over a long term and integrate community as a core idea from day one. They need to provide real services to the community that players can actually use."

Tagged With

Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information

More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch